D-Talks:Bulletin#273 – Top Digital Media Updates

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Microsoft’s AI Odyssey to Equip 100,000 Developers in India with AI Technologies

Microsoft’s AI Odyssey program in India aims to equip 100,000 developers with AI technologies and tools. The program offers learning modules and resources to help participants gain and showcase essential skills in executing AI projects aligned with business objectives.

ChatGPT to Soon Replace Google Assistant on Android?

The AI race is set to heat up, with Google reportedly planning to add generative AI-based capabilities to its Google Assistant. OpenAI isn’t planning to be too far behind, ChatGPT could soon get the ability to be used as a native voice assistant on Android.

BharatGPT, the Joint AI Project of Reliance Jio & IIT Bombay

The focus of BharatGPT is to develop AI solutions for key business verticals such as telecom and retail. Through BharatGPT and Jio’s AI advancements, Jio plans to introduce new offerings in media, commerce, communications, and devices.

India Third Largest Video Market in the World

India is the third largest video market in the world with a revenue generation of $13 billion. 8 companies had an aggregate 65% share of the APAC online video revenue pie in 2023: Amazon Prime Video, ByteDance, Disney, YouTube, iQIYI, Meta, Netflix and Tencent.

Generative AI to Redefine Creative Development: Amazon Ads

Amazon Ads has outlined the trends it believes will shape the ad industry in 2024. From application of Generative AI at scale, to an evolving streaming TV landscape, and deprecation of third-party cookies. 

Intel Announces Launch of Enterprise Gen AI spinoff Articul8

Articul8 AI is aimed at offering enterprise customers a full-stack, vertically-optimised and secure generative artificial intelligence software platform

Google has Started Phasing Out Third-party Cookies

A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Discussions among digital marketers on X indicate that advertisers are still not ready for the removal of third-party cookies.

Ad Objectives in Meta Ads Manager have been Updated

In January 2024, changes to Ads Manager will affect your ability to use the original objectives. To prepare for these upcoming changes, you can begin using the current six objectives for all new campaigns and proactively convert existing campaigns through duplication.

Indian E-Commerce Market to Reach US$ 259.0 Billion by 2032

The India e-commerce market size reached US$ 92.7 Billion in 2023. IMARC Group expects the market to reach US$ 259.0 Billion by 2032, exhibiting a growth rate (CAGR) of 29.3%. The home appliance segment is dominating the market due to the rising middle-class population in India.

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