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Housing minister launches ‘e-Dharti Geo portal

Union Housing and Urban Affairs Minister Hardeep Singh Puri on Wednesday launched the ‘e-Dharti Geo Portal’ that will integrate legacy drawings such as maps and lease plans in the management information system and make it geographic information system (GIS)-enabled.Puri said the land & development office (L&DO) is dealing with around 60,000 properties that are commercial, residential, industrial as well as institutional.According to the ministry, the L&DO has devised a property certificate incorporating details and the outline map of the property which is available online on the portal.

WhatsApp to offer in-app purchases, cloud hosting services

Facebook said its WhatsApp messaging app would start to offer in-app purchases and hosting services, as it moves to boost revenue from the app while knitting together e-commerce infrastructure across the company. The world’s biggest social media company has been trying to boost sales from higher-growth units such as Instagram and WhatsApp, which it bought in 2014 for $19 billion but has been slow to monetize. With the changes, WhatsApp will enable businesses sell products inside WhatsApp via Facebook Shops, an online store launched in May to offer a unified shopping experience across Facebook’s apps.

Twitter Updates Tweet Creation Process in Ads Manager

Twitter has launched a new update for the Tweet Composer element of Ads Manager, which makes it easier to see what your Prompted Tweet will look like before you launch your campaign. As you can see here, when you go to create a new Tweet for your ad within Ads Manager, you’ll be shown this new pop-up alerting you to the changes. The updated layout provides more room on the screen for your tweet creation, and as noted, enables you see what your tweet will look like on both desktop and mobile.

WhatsApp banks on business messaging over ads for revenue

The world’s most popular messaging service is pushing more aggressively into customer service features, including a pay-to-message option for businesses, and says it’s focusing on enterprise tools, not advertising. WhatsApp paused plans for targeted advertising late last year, surprising those who thought it would follow in line with its parent company.WhatsApp announced an update aimed at businesses that use its API, the software interface that lets companies manage message threads with their customers outside of the app, like through a third-party dashboard.Now WhatsApp will offer more API features, including free storage to host a business’s messages, in hopes that more of them will sign up for the API.

Reliance Jio launches JioPages browser

Reliance Jio Infocomm (Jio) has launched its browser called the JioPages, which focusses on data privacy. The browser aims to keep subscribers logged in with personalised content, personalised home screen and theme and offerings in multiple languages. While keeping privacy at the core of the browser, JioPages provides superior performance when compared to its peers. It is built on the powerful Chromium Blink engine. And it provides enhanced browsing experience through faster engine migration, best- in-class webpage rendering, faster page loads, efficient media streaming, Emoji domain support and encrypted connection.

Snapchat doubles down on India with new original series

India is a critical market for Snapchat’s long-term growth strategy due to its cultural diversity,  as the company is witnessing rapid growth in the country. Localisation and local experiences are a big part of the India growth strategy for the company. They are currently focused on making sure that Snapchat is culturally relevant and local for Indians. After ignoring the country in its earlier years, Snap has been lately focusing on the Indian market by rolling out localised version of its offerings. This includes a re-engineered Android app with support for nine Indian languages and an Indiaspecic version of its content discovery platform Discover.

E-tailing to become $200 billion opportunity by 2025

Online spending, which has got a boost during the pandemic, is expected to grow at an annual rate of over 35 per cent to $200 billion in the next five years, and a lot of this growth will come from direct-to-consumer brands, according to a report by Avendus Capital. The domestic direct-to-consumer (D2C) market is estimated to be $100 billon by 2025, or 11 per cent of the total retail market that is slated to touch $1.7 trillion by then. Overall retail market stood at $977 billion in 2019, it said. The rise in online shopping is fuelled by the 639-million strong internet population, which is growing at 24 per cent. The country has added 80 million shoppers in the past three years to reach 130 million now, according to the report.The domestic e-tail market, which stood at a low $39 billion in 2019 or four per cent of the total market, is slated to be a $200-billion opportunity, enjoying a share of 11 per cent of the total market, it said.

Facebook to enable hyperlocal social networking

Facebook is reportedly gearing up to create a hyperlocal social network and is testing a new feature that will help users engage with people who are near them. Users will be able to create separate profiles to share information and connect with their neighbours. The service will be geofenced and you will be restricted to connect with people till a particular radius around your location. Facebook has plans to monetise this service as well and will show “relevant ads” in your locality. To use the service, users will need to select their exact location and create a separate profile with limited information. This feature will even allow users to connect with neighbours even if they are not friends on Facebook.  Facebook has already launched this service in Calgary, Canada.

Facebook unveils AI-based machine learning software

Facebook unveiled software based on machine learning which the company said was the first to be able to translate from any of 100 languages without relying on English. The open-source artificial intelligence software was created to help the massive social network deliver content better in 160 languages to its more than two billion users around the world. The new model is more accurate than other systems because it does not rely on English as an intermediary translation step.




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