Google announces 3rd-party verification tags in marketing platform
Google has announced to introduce automated third-party verification in Campaign Manager and custom pre-bid filtering in Display and Video 360 tools.The previous process required multiple teams working in spreadsheets to add third-party verification to each placement on the media plan.This required a lot of resources and often resulted in reporting discrepancies. Automated third-party verification is faster and less error-prone because it uses system-to-system API calls between Google and the third-party vendor, said the company.
Instagram gets 10 new features with Messenger integration
Facebook made its Messenger and Instagram integration official this week after testing it for some time. This integration lets Instagram users chat with friends on Messenger without having to download the app. It works the same way for Messenger users as well.The new update is rolling out slowly to select markets, and it will be available globally soon. It’s an in-app update so whenever you receive the feature a pop-up screen will appear on your Instagram. You can choose to update immediately or later. With this integration, Facebook is also bringing its Messenger features to Instagram. In total, Instagram users get 10 new features along with the new messaging experience.
Twitter is bringing its ‘read before you retweet’ prompt to all users
Twitter is working on bringing its “read the article before you retweet it” prompt to all users “soon.” The company began testing the prompt in June, which shows up when people go to retweet a story they haven’t clicked through to actually read. Twitter’s motivation is to “help promote informed discussion.” Headlines often don’t tell the whole story and can even be actively misleading. Encouraging people to at least read the article they’re sharing seems like a smart way to promote media literacy and stop some of the knee-jerk reactions that can make misinformation viral. Twitter says it’s now “working on bringing these prompts to everyone globally soon” and that in the future, the prompt will be smaller once it’s been shown to users once (“because we get that you get it”). This isn’t the only feature Twitter’s been testing to improve life on its platform. Others include a feature that warns users before they send offensive replies and the option to limit who replies to tweets (which has now been rolled out globally).
LinkedIn updates Marketing Partner Program with new speciality categories
LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. LinkedIn said in detail about the updates to specialties – how you work with our partners – which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your investments, our LinkedIn marketing partners are here for you.
Google partners with Zoho, Instamojo, Dunzo and Swiggy to help small and medium businesses go digital
Building on its effort to help consumers discover small businesses on Google search and maps, Google India has partnered with Zoho and Instamojo to help small and medium businesses build digital presence. Further, the tech giant has also entered into a partnership with Dunzo and Swiggy to fast track the on-boarding process, with both partners committing to provide additional support to small businesses to start accepting orders online and enable delivery logistics.In addition to providing support to go digital, Google India is also investing in efforts to scale its outreach to help small businesses learn to use digital tools in local Indian languages. As part of this effort, Google has worked closely with FICCI to drive an industry wide skilling program which has already trained 1.2 million individuals.
Amazon introduces new privacy features for Alexa
Amazon has announced new privacy features to its voice assistant Alexa. With the new feature, users can now choose whether or not they want to save voice recordings on Alexaenabled devices. If a user chooses not to save recordings, the voice recordings will be automatically deleted after Alexa processes the request. It will also delete all previously saved recordings. However, they will be able to review the transcripts of Alexa requests for 30 days before deleting them. Users can delete voice recordings one by one, by date range, by Alexa-enabled device, all at once, or choose to automatically delete your voice recordings on an ongoing three- or 18-month basis.
Facebook Ads to remove 28-day attribution model
Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers will limit business’s ability to measure people’s interactions across domains and devices. Among those limitations is the ability for businesses to attribute conversion events back to an ad over longer attribution windows.”
Google makes shopping ads free worldwide
Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.Retailers will soon be able to run free listings in the Shopping tab across Europe, Asia, and Latin America.The change is scheduled to take effect by mid-October. Google Shopping listings are free in the United States as of this past April. The decision to introduce free listings came about as a result of the financial crisis caused by the pandemic. Many businesses cannot afford to pay for Google Shopping listings at this time. Free listings benefit more than just retailers, Google notes, as many more people have moved their shopping activity online. Offering free shopping listings allows Google to get more products in front of people who need them.