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Internet platforms rush to get a pie of growing Insurance market

India’s burgeoning internet economy is slowly warming up to the potential of its massively underpenetrated insurance market. The country’s largest consumer internet platforms – from Flipkart to Paytm – are scaling up insurance businesses with the promise of low cost, low commitment and fully digital services as demand for risk coverage rises amid the Covid-19 pandemic. Ecommerce giants Flipkart and Amazon, ride hailing startup Ola, fintech players Paytm, PhonePe and Freecharge are selling diversified sets of policies — ranging from health, life, motor, and business risk — for customers and merchants through tie-ups with traditional insurance firms.Others such as Facebook-owned WhatsApp and Google are also learnt to be conducting pilot projects to gain expertise.Companies are currently shoring up partnerships, investing in technology and building resources to make a more informed foray into the insure-tech space, according to industry executives.

E-Gopala App to Free Farmers From Middlemen

The E-Gopala app launched in Bihar will give farmers the freedom from middlemen and provide all information related to productivity, health and diet for the cattle. Along with the good breed of animals, the correct scientific information about their care is equally important. For this, technology has been continuously used for the past years. In this direction, the ‘e-Gopala’ app has been started. The e-Gopala app will be a digital medium that helps livestock owners. 

MX Takatak reaches one billion daily video views in a month

Home grown short video app, MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence. MX Takatak, in this short span, has also garnered over 10mn daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating daily 1 Billion+ video views and 100+ video views per user.

Google to empower businesses with `Verified Caller’ status

Google will allow businesses to call their customers with an Android phone while displaying the businesses’ name, logo, the reason for calling and a verification symbol indicating the business has been authenticated by Google. The feature, called Verified Calls, will be available on Google’s Phone app, which is the default calling app on Pixel devices, among others, and will also be available for download starting later this week on more Android devices. Verified Calls are initially rolling out in India, US, Mexico, Brazil, and Spain, with more countries to come. If it works as advertised, the feature may help to filter spam calls, which are a huge problem in India.

GOI’s Telemedicine platform eSanjeevani completes 300,000 consults

The Indian government’s telemedicine platform eSanjeevani has completed 300,000 consultations, the Health Ministry said. 200,000 consults were completed on August 19, and another 100,000 have been completed within a few weeks. eSanjeevani offers two kinds of consults: patient-to-patient and doctor-to-doctor. Doctor-to-doctor consultations were rolled out in November last year, as part of the Ayushman Bharat Health & Wellness centre program, with the aim being to offer teleconsults in all 1.5 lakh HWCs by December 2022. With the COVID-19 pandemic picking up in India, and the subsequent notification of the telemedicine guidelines, doctor-patient consults were rolled out in April.

FMCG companies launch online only products

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops.E-commerce, which accounts for 3% of overall FMCG sales in India, however, is the fastest growing channel and witnessed a growth of 56% in the first quarter (January, February & May) and 38% in June, showed data from market research company, Nielsen.Homegrown FMCG major, Dabur, for instance, has launched an entire Ayurveda baby care range, which will be sold only on e-commerce platforms. Others, such as, Marico are also launching products meant for online sales.

 



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