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Flipkart to take over Walmart India’s wholesale business

Flipkart’s wholesale unit will acquire parent Walmart’s loss-ridden cash-and-carry business in India, Best Price, marking a consolidation of the American major’s entire retail portfolio in the country.The deal clears the decks for Flipkart to expand its business-to-business vertical and take the fight to rivals Amazon and Reliance JioMart in the race to woo the legions of small retailers across the country.

Demand for spiritual content see a spike amidst pandemic

Internet companies including home-grown social media startups and music-streaming firm Gaana have recorded a jump in the consumption of religious, astrology and wellness content since March, even as the Covid-19 pandemic forced people to stay indoors.Religious organisations are also relying on YouTube, Instagram and Zoom to broadcast their content, as most places of worship are closed. Live-streaming of festivals, recorded sessions of church services and daily meditation and yoga classes on WhatsApp and Facebook are becoming popular.

India’s e-commerce to grow 27%; Reliance to capture half of online grocery sales

A Goldman report says  that  India e-commerce will reach USD 99 billion by 2024, growing at a 27 per cent CAGR over 2019-24, with grocery and fashion/apparel likely to be the key drivers of incremental growth in our view. Online penetration of retail is expected to reach 10.7 percent by 2024.

Snapchat‘s India daily user base more than doubled in Q2

Snapchat has more than doubled its daily active user base in India on a yearly basis during the quarter ended June 2020. It had debuted a re-engineered Android app designed for India and other emerging markets in April last year, along with a localised version of its content discovery platform Discover in November 2018. Over the past year, the app has also added support for nine Indian languages including Kannada, Tamil, Telugu, Hindi, Bengali, Marathi, and Punjabi among others.

Tupperware starts social selling to beat Covid blues

Tupperware India recently added another feather in its cap with the launch of Social Selling channel via newly launched exclusive webstore. With the launch of social selling as a sales channel, the company has brought their 70,000 direct sellers, on a digital platform. Their  sales team are given tools to interact digitally on social platforms like Facebook, Instagram, WhatsApp, video platforms, etc. Every direct seller (DS) gets an URL, which they can circulate among their peer group on social platforms. Once clicked, the URL takes buyers to the company’s web store.

Digital analytics and AI to give a boost to QSR 

The need to create a competitive differentiator alongside soaring customer expectations have forced companies like Domino’s  to use AI, coupled with historical data and behaviour analysis, for order forecasting. Similarly, in McDonald’s an ‘Energy Management System’ (EMS) has been deployed.

IPRS & Facebook ink music licensing deal

The Indian Performing Rights Society Limited (IPRS) has reached an agreement with Facebook to license its music repertoire for video and other social experiences across Facebook and Instagram. People will now be able to choose music from the IPRS repertoire with hundreds and thousands of songs, to add in their own videos they share on Facebook and Instagram, as well as other social features like Music Stickers on Stories.

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