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TikTok surpasses Facebook to become the most preferred app

According to the data from firm Sensor Tower, Tik-Tok added 188 million users in  March 2019 quarter, and new installs for the viral app grew 70% since March 2018. Of this, India accounted for 47% of total downloads.

It is quite intriguing that Facebook is in fact helping the popularity of TikTok. Owner ByteDance has been aggressively marketing it by advertising on the brand’s rival social media networks such as Facebook and Instagram!

Google to expand its advertising real estate to boost revenue

In the effort to make it easier for users to discover and buy new products, Google will feature ads on the homepage of its smartphone app worldwide, show more ads in Maps and place ads with image galleries in search results.

This feature has been introduced after studying consumer behaviour. Most people usually shop in short bursts – either while watching something or while they are otherwise occupied.

Tantan, the dating app, doubles its user base every three months

The Indian market is one of the biggest markets for online dating, considering the youth population being really high. The Chinese dating app’s user base comprises of young millennials with an average age of 24, residing in tier 1 and 2 cities of India.

With the growing success of Tantan, the company now plans to open a dedicated office in India for its growing user base. The potential for dating apps in India is huge – as proved by Tinder. For now, Tantan works on a freemium plan.

Facebook rolls out the ‘clear history’ feature

This feature will allow users to delete data important for targeting ads. This means that targeting options powered by Facebook’s business tools can’t be used to reach someone with ads.

Facebook is implementing new privacy measures as a response to the increased scrutiny over data collection and privacy policies. The entire digital advertising industry is rethinking its history of collecting information on everyone’s whereabouts online for the purposes of serving highly targeted messages.

YouTube rolls out the Bumper Machine

This tool optimizes the 6-second ad production by using machine learning to identify moments with a crucial brand or product information from a longer video and compiles it into short-form advert called ‘Bumper ads’.

Reports suggest that mobile ads generated $69.9 billion in 2018, accounting for 65% of all spend. This reiterates the importance of mobile ads. Bumper Machine may aid advertisers who don’t have enough resources to suffice production and post-production endurance.

Hotstar registers 18.6 million concurrent viewers during the IPL finals

Deploying a breakthrough advertising product, Hotstar enabled advertisers to target refined cohorts of 300 million of its audiences, allowing ad targeting at an unprecedented scale.

This year, Hotstar streamed the matches on a new technology stack that used ten times lesser compute, while handling almost 2.5x times more traffic. This helped the platform render better quality at lower bit-rates than before.



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