Google Assistant is moving the world to voice first
Google Assistant with its updates is now 10 times faster. The technological advancement of having Assistant on-device lets Google add live captions to videos and podcasts. It’s faster than tapping keys on the phone.
Voice reaching an inflection point was inevitable. With Assistant getting exponential technological advancements, it’s now going to become a more helpful Google for everyone.
Consumers across categories are adapting to voice search to seek information and discover content. India has seen a whopping 270% growth year-on-year in voice searches.
The Year in Search-India: Insights for Brands by Google report shows the growth of voice searches is driven by regional languages. It also shows the rise of omni-channel wherein online and offline are coming together to fulfill customer needs and are helping businesses to make the best of their potential.
Retweet in an interesting way!
Twitter introduces a new feature with which we can retweet with GIF, photos, and video. The update is rolling out now on iOS, Android, and mobile.twitter.com.
By expanding the places where users can use videos, GIFs and photos, Twitter aims at giving marketers an opportunity to add vibrancy to the way they talk to people on Twitter and add new layers to the personas they’ve built on the platform.
Facebook boosts original video content
In an attempt to help media companies and video creators find their audience and build profitable video businesses through Facebook videos, Facebook is introducing a series of ranking updates to prioritize original Facebook videos.
The company thinks it’s essential that videos capture viewers’ attention for at least one minute. They will add weightage in ranking to videos that keep people engaged, especially on videos that are at least three minutes long.
Facebook readies blockchain circuit
The platform is developing a stablecoin with ex-PayPal recruits – a type of digital currency pegged to the US dollar or a basket of currencies, making it less prone to swings in price.
Facebook’s blockchain unit now counts 50 employees with ex-PayPal recruits. This quasi-reunion, driven by the group’s leader, former PayPal president David Marcus, is at signal of Facebook’s wider ambitions to integrate payments into its platform.