A sneak peek into the Top Ten Digital Trends 2019 presented by BC Web Wise founder Chaaya Baradhwaaj & Radhika Asher, key trends researcher
- Content will be king – Storytelling via advertising, language content, Go Live, audio
- Influencer Marketing – Online celebrities preferred over Bollywood stars, day of the local-micro-nano-hyperlocal influencers
- Technology will give edge – Searches will include voice, visual, voice-led chatbots, personalization
- Media efficiency multipliers – Better creatives, eCommerce adspends will soar
- Media sharp shooters – Hyper-local targeting, emails are back, digital – as the new TV, Whatsapp marketing
- eCommerce marketing picks up – Social Commerce will be tried, tested & sustained
- Rich content search – Youtube will be the new Google
- Digital natives defining the new-age marketing
- Digital natives – The impatient audience – I.W.W.I.W.W.I.W- I want when I want the way I want
- Data-analytics unavoidable