How Instagram changed the way we shop
Instagram has served as a platform for new forms of consumer marketing. Its influence on spending is more profound. It has altered both the look and nature of the products people buy and physical spaces where they shop. Certain items were elevated to the must-have list this decade because they were shareable — that is, they photographed especially well or had a flair of whimsy that racked up the likes and comments.
Instagram introduces marketplace tool
Brand Collabs Manager will help Instagram creators to find partners which would interest their audience. This tool lets creators find and work in partnership with like-minded brands. Branded Additionally,content policies across the Facebook company have also been updated. Branded content that promotes goods such as vaping, tobacco products and weapons will not be allowed. Instagram will begin enforcement on this in the coming weeks.
TikTok launches ‘Wedding Season’ campaign
To encourage users from India to share videos of wedding looks, dance moves for sangeet nights and comic elements from weddings, TikTok launched the ‘Wedding Season’ campaign with themes unique to India. Users showcased their creativity with fashion that display the diversity of Indian weddings apart from sharing the fun moments from Indian weddings like bride and groom being tried at weddings.
New record for digital-first brands
Brands like BoAt, WoW Skin Sciences, MamaEarth and LifeLong which have been digital-first since their inception have hit Rs. 100 crore in revenue within 24-36 months of launch. This milestone previously took at least five years to reach earlier. The brands – in the personal care, FMCG, electronics and appliances sectors – achieved traction quickly as ecommerce companies including Amazon and BigBasket have put in place exclusive programmes to launch and test brands, and rising consumer intent to purchase differentiated products online.
To build a live shopping feature Facebook acquired a startup
Facebook Inc acquired a small video-shopping startup, Packagd, earlier this year to help build a live shopping feature inside the company’s Marketplace product as live shopping is growing in popularity. The acquisition by Facebook wasn’t announced, but the small team is now working on a project for Marketplace, which would let users make purchases while watching live video broadcasts.
Holiday campaigns see partnership between TikTok influencers and brands
Just over a year after TikTok officially launched U.S. brand partnerships, major brands are tapping influencers on social video app for holiday campaigns. TikTok’s sponsored “hashtag challenges,” where high-profile influencers begin video trends, are one of the main ways for companies to advertise on the app. To improve brands’ experiences on the app, the cosmetic companies and agencies said TikTok would need to improve analytics and introduce more in-app shopping features.
‘Activities’ feature added by EaseMyTrip
A new feature, ‘Activities’ has been added to EaseMyTrip which allows travelers to book tickets to an amusement park, staycations at resorts, cruises, boat tours and microlight flying. According to the online travel agency, in addition to the services offered by the company, this new service allows users to book travel experiences from the website through desktop / mobile site or mobile application.
Shopping link introduced for Instagram Stories
To make Instagram more e-commerce friendly, the platform has added a new feature which allows users to add a shopping link to their stories which leads to their website. The feature has reportedly gone live on Instagram. To get access to it, you need to update your Instagram application to the latest version.
5G will drive edge computing, IoT in India in 2020
The increased speed and bandwidth of 5G networks will drive a new round of transformation in corporate digital India. The Indian IoT market is expected to touch $90 billion by 2020. The advent of 5G is what AI-driven IoT has been waiting for. 2020 will see many players in the technology industry and business community invest in building edge-computing environments to support the reality of AI-driven IoT.