Google launches its own e-commerce site
Google does not want to be left behind when it comes to the e-commerce race. The debut shopping platform would greet shoppers by their name if they are logged in via their Gmail account and show tailored suggestions. Google does not plan on building a warehouse to store their products. They will only point shoppers in the direction of a handful of selected retailers.
India’s video content spend up 24% in 2018
According to the latest edition of Asia Video Content Dynamics, India has seen a 24% rise in video content spend with budgets touching $3.6 billion. The increase highlights rising competition for audiences and production talent. Video content budgets across India, Korea and Southeast Asia have climbed 12% in 2018 to reach $10 billion.
Offline Payments to be made digital via QR codes
Digital payment companies are working towards capturing a larger share of the market that prefers online payments, by offering QR codes. Paytm, Google Pay and PhonePe offer QR codes and acquire their own merchants as well. Entities like BharatPe act as aggregators, onboarding merchants for all forms of Unified Payments Interface (UPI)-based payments.
Making the most of YouTube: Malayalee Community!
With rising increase in mobile usage across the country and cheaper rates for data, the Malayalee YouTube community is experiencing a boom in their follower count. They are also earning via the revenues from ads run during their videos. Kerala is one of the states with the highest internet penetration in the country.
YouTube India sees rapid growth in channels in Indian languages
YouTube India has seen a growth in content creation in the regional languages. From 16 YouTube channels with 1 million followers in 2014, it has grown by leaps and bounds with 1200 channels in regional languages. Content categories such as comedy, music, news, tech and learning are on the rise.
Bots chat with database can track emotions
Chatbots have become a popular means of interacting with the clients. Powered by AI, these bots can breakdown the consumer sentiment by identifying the oft-used exclamations. They identify if a customer is pleased or angry. AI startups have also developed suites out of chat bot products, such as enterprise-grade conversational AI platforms sold to larger companies.
Fake Followers of influencers incur loss for advertisers
To appear more successful than they really are, some influencers buy bots to like and comment on their posts. Brands pay quite a heavy sum for their product promotion. They would incur a loss due to this fraudulent activity. Social platforms too are making changes that might affect how fake influencers operate, for instance, Instagram is already testing banning the ‘like’ option.
Instagram influencers unaffected by no ‘likes’
In a bold move, Instagram has decided to hide ‘likes’ from the public view. This change would not affect the influencers. Brands can focus on the actual engagement and partner with the influencers who are the right fit for the brand. Likes or no likes, the influencer community will continue to grow strong!
