TikTok does a me-too with Youtube
Adopting from YouTube’s playbook, TikTok bets on user-generated content to bring in more ads. TikTok launched the #MyTikTokStory campaign, on the platform to encourage Indians to create 15-second videos on cooking, do-it-yourself, sports, pottery, dancing and singing.
Bytedance believes that creators are the backbone of a platform like TikTok and is working to invest in the creative community.
Google announces site diversity change
Google revamps Search to show no more than two results from the same site in the top results. However, if Google’s search algorithm considers results relevant to the search term, there may be more than 2 listings from the same site.
With this Google attempts to give equal opportunity to websites with relevant content to appear when a user searches.
YouTube NextUp 2019 launches 3 new editions
In an effort to support upcoming creators in India YouTube launches NextUp for Artists, NextUp Women To Watch and NextUp for Gamers. It enables creators to be mentored by production and channel development experts to enhance their content.
YouTube, in the previous three editions, has helped fans discover talent from across the country – from their favorite Marathi entertainers to sports enthusiasts or even automobile experts. YouTube has always contributed to the success of Indian creators.
Instagram allows to promote influencers’ branded posts as feed ads
Creators can opt for this when they make branded content, post it and tag the business and opt to Allow Business Partner to Promote. Thus influencers’ organic branded content feed post can be promoted as an ad.
Once the advertiser follows the steps and instructions to promote the post, Facebook would review the ad and notify if it’s approved. The ad would then appear in the Instagram feeds of the audience the advertisers have chosen.
According to LinkedIn members spend almost 3x more time watching video ads on the platform as compared to static and Sponsored Content. So they decided to make measurements easier for advertisers.
LinkedIn advertisers can now validate their metrics for accuracy and compare video campaign results across platforms in one streamlined location, by using the Moat Analytics. It would also provide traffic quality verification.
Nielsen Expands YouTube Ratings for India
Nielsen is in the process of expanding Digital Ad Ratings audience measurement on YouTube’s mobile app to global markets—including key countries such as India, Indonesia, Brazil, Mexico and Turkey.
This expansion will enable media buyers and sellers to get access to age and gender demographics, reach, frequency and gross rating points (GRPs) on the YouTube mobile app across a total of 34 countries, including the U.S.
‘StyleSnap’ – Amazon’s shopping recommendation feature
As shoppers struggle to find styles they can’t describe in words, Amazon introduces StyleSnap. When providing recommendations it takes various factors into consideration such as brand, price range, and customer reviews.