Incentives for businesses embracing digital payments
Budget 2019: Merchant Discount Rate would be scrapped to encourage businesses to accept digital payments. There is also a proposal of a Rs 5,000 penalty per day for big merchants who do not offer UPI, QR-based options. India is set to become an innovation hub for digital payments within the next five years.
Rural Broadband Penetration to Get A Boost
Finance Minister said the government would dip into the Universal Services Obligation Fund (USOF) corpus to help BharatNet boost rural broadband penetration. The public, private partnership (PPP) model would bridge the digital divide. The government has connected 1.19 lakh village blocks in the first phase of its BharatNet program.
Chat your way into Multiplayer Gaming with Snapchat!
A new, made-for-Snapchat game, ‘Bitmoji Tennis’ has been launched and is available exclusively on Snap Games. Users can hit the courts with their friends in Snapchat’s real-time multiplayer gaming platform found within Chat. Players can open a chat or group chat and tap the rocket icon in the chat bar to launch Snap Games. Tap ‘Bitmoji Tennis’ in the game drawer and start serving!
Helo hits 50 mn users in 1 year!
On its first anniversary, Helo, the mobile messaging app, announced they have reached over 50 million monthly active users. The messaging app offers user-generated content in the form of trending news, jokes, memes, wishes, quotes etc. Helo’s machine learning-powered visual platform is specifically designed for Indian smartphone users.
‘Brave’ competition for Google Chrome!
Google Chrome has been the undisputed leader for internet browsing, being preferred by over 2 billion people. Brave has been giving Google Chrome a serious run for their money, as it automatically blocks third-party ads and cookies. The browser even offers to pay users when they click and see a promoted or partnered ad in a secure way.
Google Chrome Plans to Launch Play/Pause Button
A play and pause button will be added by Google to its Chrome browser toolbar. This will help users pause or resume a video playing in the browser, irregardless of which window the video is playing in. The button will be available on desktop versions for Windows, Mac and Linux.
Helo, ShareChat: Referral programmes launched for existing users!
In an attempt to bring in more users, Helo and ShareChat, vernacular social media rivals are both offering money to existing users if they bring family and friends on board. ShareChat pays Rs. 15 through Paytm for every new user they get via the referrals, Helo transfers Rs. 10!
World Cup: Hotstar Helps Brands Score on Digital
Hotstar’s digital partnership with the ICC Cricket World Cup 2019 opened up doors for both medium and high budget advertisers! Brands who previously couldn’t place ads were able to leverage the World Cup by going digital, as this advertising game is getting bigger day by day. The World Cup records are a best example to prove the point.
Shazam for clothes launched by Amazon!
Amazon has launched StyleSnap, an AI feature in its app that allows customers to upload a photograph or a screenshot of a fashion look. Amazon searches its own site for similar items and makes suggestions to the users. Amazon isn’t the first retailer to offer a search feature of this kind. Asos, Wayfair, and Target all have similar tools in place. However, the technology is still in its early days.