Govt amending law to regulate digital media
The government has started to propose changes to the Registration of Press and Periodicals Bill, 2019. If the bill is passed, digital news websites operating in India will come on par with newspapers, and they will have to register themselves with the Press Registrar General.
ASCI processed 5,532 ads in 2021-22, 48% of them digital
With its influencer guidelines coming into force last year, complaints against influencers comprised 29% of all grievances. “Influencers have become quite a key component in objectionable ads. Nearly 29% of all ads featured an influencer, and were violative of our influencer and other guidelines. It’s a really large single category,” said Manisha Kapoor, CEO & secretary general, ASCI, at a press conference.
CTV ads create significant brand impact, helping boost awareness
CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent. CTV presents a huge opportunity for brands to build a full-funnel marketing strategy and reach a vast pool of influential consumers with high purchasing power.
Shopify Inc announced a partnership with YouTube to allow merchants to sell through the video platform, as it looks to tap into the growing number of content creators launching their own e-commerce stores. The partnership, which builds on an existing one with Google, will allow merchants to integrate their online stores with YouTube, which reaches over two billion monthly users.
Centre aims to make Big Tech pay for using content from news publishers
According to Minister of State for IT and Electronics, Rajeev Chandrasekhar, the government is mulling revision in IT laws to effect this change. If implemented, the new law will force Big Tech companies to pay digital news publishers a share of the revenue earned via using their original content.
Instagram introduces feature to shop from chat
Instagram has introduced an option to shop and make purchases from small businesses directly in chats on the platform. Users will have this option to share queries, make a purchase, and track their order within chats with qualified small businesses, creating another avenue for businesses and providing a new way to shop for users. These businesses will be able to confirm purchases, create payment requests and collect payment.
India ad market – fastest growing
The Indian advertising market is forecast to grow by 16 per cent in 2022 to reach USD 11.1 billion (Rs 88,639 crore), becoming the fastest growing market globally, a report said on Thursday. This would lead to over 14.5 per cent growth by TV and 31.6 per cent on the digital side.
Social media top source of news for many young Indians
The Reuters Institute Digital News Report 2022 : 63 per cent of the Indian respondents had used social media to access news in the week preceding the survey period. The figure was 59 per cent for TV, and 49 per cent for print media. As many as 53 per cent of the respondents used YouTube to access news, while 51 per cent used WhatsApp.