-
CampaignsNokia and DEF Launch ‘KanchiLoom’ for Digital Empowerment of Weavers in Tamil Nadu
Image source: Moneycontrol Nokia on Monday announced the launch of a cluster development programme which will digitally empower the weaver community and connect them to technology and the marketplace in the villages of Tamil Nadu....
By Vijayalakshmi Vardan -
HomeIndians Trust YouTube and WhatsApp: IPG-FCB Cogito Report
IPG, in collaboration with FCB Cogito in India, has released its ‘New Realities 2017’ Report, about what really drives influence, trust and consumer decision making on social media. In addition to India, the study was...
By FishSenseDQ -
HomeRadio City Launches India’s First Video FM
Radio City 91.1FM has beta launched India’s first video FM, Video City – a platform that lets listeners consume radio in a video format, reports E4M. The innovation takes the form of an experiential digital...
By FishSenseDQ -
HomeInteractive Apps Play Important Socio-Economic Role in India: Report
Applications such as Google Hangouts, iMessage, and WhatsApp, as well as India-based applications such as Hike Messenger, JioChat Messenger, and Nimbuzz play a disproportionately important role in India as compared to other Asia-Pacific (APAC) nations,...
By FishSenseDQ -
HomeHow L’Oréal is Attaining the ‘Micro-Mover’ Advantage
Global cosmetics major L’Oréal tracked around 5.2 million social media posts to discover micro-trends that could fuel product innovation in emerging Asian markets, as reported by Warc. According to the report, L’Oreal was able to...
By FishSenseDQ -
HomeIndia has highest proportion of digital talent: LinkedIn, CapGemini Survey
India has the highest proportion of digital talent with 76 percent among the countries surveyed, compared to the global average of 56 percent, according to a survey. “The digital talent landscape India ranks highest in...
By FishSenseDQ -
HomeIndian Railways responds to Amul with ‘Utterly Butterly’ delicious tweet
Dairy giant Amul on Tuesday reached out to the Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul butter across India. The Railways promptly responded...
By FishSenseDQ -
HomeLeveraging Facebook Messenger Ads To Increase Engagement
Image: Instapage.com It is always great to have options in new ways to communicate with potential customers to improving business. When Facebook rolled out Messenger Ads on November 8, 2016, we all knew it was...
By FishSenseDQ -
HomeFacebook is losing millennials to Instagram and Snapchat
Source: mashable.com As the human population floods with millennial influenced trends, the once social media leader, Facebook, the world’s largest social network with more than two billion monthly users, is becoming a not-so-hot trend with...
By FishSenseDQ -
HomeWhere we stand on the Social Media Tech Predictions of 2017
We are halfway through 2017. Here’s a quick look at predictions made about 2017’s social media marketing trends and what has actually been successful. Virtual Reality and Augmented Reality VR and AR have made significant...
By FishSenseDQ