-
CampaignsAmbuja Cement brings back the romance of rooftops
The latest video in Ambuja Cement’s “Chhat Pe Milte Hain” digital campaign brings the house down with its nostalgic imagery and engaging narrative. Ambuja Cement has released a new video titled ‘Chhatein,’ an ode to...
By FishSenseDQ -
CampaignsWatConsult celebrates birthday by creating a new board game called PlayAgency
As part of their 11th Anniversary celebrations, WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched an innovative board-game, PlayAgency that every agency in the advertising industry can relate to. Breaking...
By Pratham Masurekar -
CampaignsThe star of Myntra’s new Unforgettables video is ‘Shrishti, from Patna’
We all love to hear tales of extraordinary achievements, stories of people going from rags to riches, and journeys of unbelievable transformation. But at times, a small but meaningful change in one’s outlook and attitude...
By FishSenseDQ -
CampaignsMilind Soman signs up for a #7HourMarathon in new Duroflex campaign
In an effort to help drive awareness on the importance of sleep, Duroflex collaborated with actor and model Milind Soman, who also happens to be among India’s leading fitness icons. This initiative largely driven through...
By FishSenseDQ -
CampaignsHDFC ERGO’s road-safety campaign urges drivers to switch to ‘Do Not Disturb’ mode
HDFC ERGO introduced a new social media campaign during the National Road Safety Week (11-17th January) to create awareness about various reasons that lead to road accidents and motivate its audiences to take precautions. Conceptualised...
By Pratham Masurekar -
CampaignsHotstar calls out to ‘engineers among the sheep’ in new HR drive
Video-on-demand platform Hotstar has launched #DareOrStayThere – an HR campaign that’s as cool as any of it’s consumer ads. The campaign features a series of six bold creatives, which according to a press note, are...
By FishSenseDQ -
HomeIDFC Bank coins new mantra for loan seekers
The new campaign #ByeByeMrBahane is an extension of IDFC Bank’s philosophy of #BankingNibhao. In a society where loans are considered as a huge financial burden, the process of obtaining a loan is deemed as a...
By Pratham Masurekar -
HomePepperfry celebrates its sixth anniversary with a series of ad films
The main ad film is a musical with Pepperfry’s customers, furniture artisans and Pepperfry delivery personnel celebrating the six-year bash. Pepperfry furniture and home products completes six years of operations this January. Over these past...
By FishSenseDQ -
CampaignsHeinz tempts viewers to try and ‘skip’ its new YouTube ads
In an ingenious campaign called ‘Taste That Grabs You’, Heinz Tomato Ketchup is encouraging viewers to try skipping its new YouTube ads. The campaign has been created by Heinz in collaboration with FoxyMoron. The communication...
By Pratham Masurekar -
HomeBigbasket.com revisits everyday grocery shopping hassles in new campaign
The campaign includes six videos that target online as well offline shoppers, reinforcing Bigbasket’s positioning as “the easiest way to shop for your groceries.” Bigbasket.com launched a new campaign with a series of YouTube ads...
By FishSenseDQ