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HomeInfluencer Marketing – The Silver Bullet
Okay, so basic stuff first. We all understand the human truth – we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is based on that premise. Recently in...
By FishSenseDQ -
Home“Sometimes, a spontaneous decision can have the best impact..”: Ishpreet Kaur aka @SlickandNatty
Meet Ishpreet Kaur – YouTuber, social media influencer, creator and face of the hugely popular DIY videos YouTube channel Slick and Natty. In just about 2 years since she first started creating videos for the channel, it has acquired close to...
By Aaron Gomes -
HomeShift to digital creates revenue rewards – Deloitte Access Economic report, Asia-Pacific commerce trends
A new Deloitte Access Economics report for Sitecore, the global leader in experience management software based in Denmark, has brought to light some fresh evidence on commerce trends in Asia-Pacific. The report is based on...
By Pratham Masurekar -
HomeFacebook does away with outdated Ad metrics
Starting July 2018, Facebook is removing a number of metrics that it has identified as redundant, outdated, not actionable or infrequently used, along with the next release of the Graph API. The changes are part...
By Pratham Masurekar -
HomeFake news and toxic content force brands to reduce online promotion
Brands do not wish to promote their products amidst the fake news and toxic content floating on social media platforms. Hindustan Unilever Ltd., India’s largest advertiser, has indicated that it will reduce its spends on online...
By Pratham Masurekar -
Campaigns15 Super Bowl ads that are buzzing through the web
Super Bowl is as special to advertisers as is for the football fans. No matter the cost (estimated at an average cost of $5 million per 30 minutes slot), brands want to capitalize on the...
By Pratham Masurekar -
HomeNew feature on Google Search lets you compare and book hotels
Google’s new feature will now allow users to compare and book hotels of their choice through the search page directly. According to reports, the feature is an extension of Google’s travel services like Google Flights,...
By Pratham Masurekar -
CampaignsGoogle’s #SecurityCheckKiya reminder on Safer Internet Day 2018
Google India launched a new internet safety campaign ahead of the Safer Internet Day 2018 that is celebrated around the world on February 6. The campaign #SecurityCheckKiya is targeted at individuals, especially youngsters who are...
By Pratham Masurekar -
HomeBudget 2018-19’s takeaways for digital payments and cryptocurrencies
The budget (2018-19) represented by Finance Minister Arun Jaitley on 1st February 2018 mentioned that digital payments are key to the Government’s policies and proposed measures for development and innovation in the digital economy. Cryptocurrencies...
By Pratham Masurekar -
HomeMirinda says it loud and clear, ‘comparison adds pressure’ as exams near
It is that time of the year again and students, especially those who would be appearing for their board exams are bound to be under lot of pressure to perform well in their respective boards...
By Pratham Masurekar