https://www.youtube.com/watch?v=SE9p-LQqSY0
Indian homemakers are predisposed to putting in an endless effort and love into decorating their homes and making them as personal and special as a heaven on Earth. The tradition is followed by the endless line of relatives, guests, friends, and neighbours who we keep inviting to partake in the warmth of our homes, occasion or no occasion.
Big Bazaar’s new multimedia campaign titled ‘Ghar Aaiye Na’, created by DDB Mudra West, expounds on this quintessential Indian convention while creating create awareness for a host of home utility products from the brand.
‘Ghar Aaiye Na’ is a series of 4 ad films on digital, print and outdoor platforms. The films celebrate the warm and joyous family moments that home products add to households. At the same time, the campaign also succeeds in highlighting the utility as well as the aesthetic and commercial appeal of the products.
The main ad film opens with a voice over inviting viewers to share the warmth and togetherness of a home, depicted through the individuals who live in it, their emotions and attachment to each other, and their fun and memorable moments, which are akin to the life of a typical Indian family. Through many such moments, the film emphasizes on one’s beautiful relationship with home.
The thematic films are crafted to introducing the wide yet affordable product range available at Big Bazaar to the consumers. The other three films are crafted to introduce the wide yet affordable product range kitchenware, cutlery and beddings & linen available at Big Bazaar, using the same thematic treatment.
The simple concept of the films depicts the brand’s belief that a house becomes a home due to the emotions and memories we make in it. Every jar, blanket and pan contribute to the emotional roller coaster of our lives. From little fights to big laughs, the essence of the bond between family and friends is in every part of our homes.
“For the past 16 years, Big Bazaar has been India’s go-to retailer for food, groceries, everyday essentials and increasingly, even fashion. Our home section was, however, yet to reach its greater potential. So, we wanted to establish Big Bazaar as a destination for everything home. And ‘Ghar Aaiye Na’ is a beautiful manifestation of the insight that a comfortable home is a welcoming one.” said the Chief Marketing Officer of Future Retail Limited, Jishnu Sen.
Rahul Mathew, National Creative Director at DDB Mudra Group, said, “We wanted to take homes from being just living spaces to being an invitation. An invitation to friends, family and even to self. Because it’s when you’re house proud that you’re more eager to have people over, and people are just as eager to oblige. And the home section of Big Bazaar has everything to help you turn your living space to a space you want the world to see so that you can proudly say ‘Ghar Aaiye Na’.
https://www.youtube.com/watch?v=fWn-bPi_Ow4
https://www.youtube.com/watch?v=k9xqyrbpA9w
https://www.youtube.com/watch?v=11uRmm4ftPg
