Through Voice Search, customers can avail a wide range of offers across 276 Big Bazaar stores in India. Smart Search was introduced by Big Bazaar in 2017, where anyone who searches with a Prefix of Big Bazaar on Google is offered exclusive offers, which can be redeemed at Big Bazaar store.
With the success of the campaign and the endeavor to reach out and provide benefit to more consumers, Big Bazaar has taken a leap with Smart Search which will now also be available on Voice Search. According to Google data Voice Search is on rise and will continue to grow over a period of time.
“Search and explore is a way of life in today’s time and Google Search is one of the important destination for it. At Future Group, we believe in being a part of the consumer journey & ahead of time to explore and be a part of every search moment. With Voice search we want more users to use this medium & get offers in an all new way,” said Pawan Sarda, Group Head – Digital, Future Group.
According to an iProspect report (August 2018) on ‘Voice-activated Technology in Asia-Pacific’, 62% of smartphone users across Australia, China, India, Indonesia, Japan & Singapore have used voice-activated technology in the last six months and 54% in the last one month. Voice is happening now and has quickly scaled the adoption across the mobile population. India at 82% and China at 77% have emerged as leaders in voice search adoption. Latest report by Global Web Index has stated that 27% of global online population is currently using voice search on mobile.
Smart Search with Voice will be available to users on 31st August, where in users just have to use the voice icon on Google and say ‘Big Bazaar with their favorite product name’ to instantly get the offer. Offers would be available across categories such as groceries, t-shirts, jeans, fashion apparels, dinner sets, luggage, bedsheets and more.
This is as per a report in the Economic Times.