Gujarat Cooperative Milk Marketing Federation (also known as Amul) on 7th of September in the Bangalore edition of the Times of India, put out a statement, quashing rumours that were circulating on social media that it was using an emulsifier, E-471, made from an animal source.
In a press release titled ‘The Taste of India is Pure Vegetarian’, Amul said that it ‘vociferously negates all these accusations and clarify any issues regarding the same’.
“The emulsifier can be made from either animal fat or from plant oils (soybean, cande, palm, sunflower, cottonseed or coconut oil). As the Taste of India, the emulsifier we use is purely derived from 100% vegetarian source only,” the statement added.
Amul’s managing director RS Sodhi released a video on social media reiterating the same.
He joins the CEOs of companies like Domino’s Pizza, Tata Starbucks India who have made similar clarifications through social media about false allegations circulating in digital media platforms about their products.
This is as per a report in DNA India.
