Playgard Condoms- star brand of Alkem Healthcare which is an OTC division of Alkem Laboratories Ltd., have appointed Chimp&z Inc. as their digital marketing partner to handle the digital mandates of the brand. The account will be handled out of the agency’s Mumbai office.
The agency will help in positioning the brand PLAYGARD as quirky and innovative and spread awareness about brand’s central theme- foreplay and its unique feature- Super Dotted condoms.
Commenting on the appointment, Lavinn Rajpal, co-founder of Chimp&z Inc said, “We are excited to have the opportunity of partnering with Playgard. It’s good to know that they have entrusted us with their digital mandate and we look forward to delivering some quality work. As a company, we have always believed that any business problem can be tackled effectively with the power of creativity and we see a lot of scope for doing some interesting work on a brand like Playgard.”
Speaking about the association with Chimp&z Inc, Tejprakash Mishra, GM –Sales & Marketing of Alkem Healthcare said, “We were extremely impressed with Chimp&z Inc’s thought process and also, their expertise when it came to executing creative ideas. We’re glad to have them on board and look forward to having a successful partnership and doing some great work on digital platforms with them.”
A full-service agency, Chimp&z Inc was co-founded by Angad Singh Manchanda & Lavinn Rajpal in 2013. They won the Hamdard Laboratories’ digital mandate in December 2017. In March 2017, it had launched a social media campaign for their brand Jigreen, its natural Liver health tonic, titled ‘#JigarMatlabLiver’.