AdLift, a global digital marketing agency, has won the digital mandate for Max Healthcare.
Max Healthcare has a network of 14 hospitals in India that offer treatment across 29 specialities. It has awarded its digital mandate to AdLift following a multi-agency pitch.
The mandate includes Search Engine Optimization (SEO), Content, Paid Media, and Website Maintenance services.
“We were looking for a partner who can maintain and advance our legacy on digital media, and we feel AdLift offers us the right level of experience, expertise and understanding. We are confident that they will be an extension to our existing digital team and help in exceeding our digital marketing goals,” said Mohan Menon, GM & Head Marketing, Max Healthcare.
Sandeep Katwal, Digital Head, Max Healthcare said, “Imperatively, we are one of the largest hospital chain in India and looking to expand our focus in Tier II cities as well. Looking at the increase of Internet penetration in India, it is utmost required to have a frequent and developing reach digitally. With AdLift as our digital partner, we are confident to have our digital wish-list fulfilled quiet smoothly.”
Prashant Puri, Co-Founder & CEO, AdLift said, “Max Healthcare has launched a formidable strategy to win in digital through innovation; we’re excited at this opportunity of partnering with them to put digital in the driver’s seat.”