Your real-estate agent is a shark. But don’t worry, he’s a friendly, enthusiastic shark who has your best interests at heart and wants to get you into a cozy Tokyo apartment. The only catch? “Cozy” in this case means 10 square meters. However, the rent is also tiny: ¥99 (US$0.87). The whole scheme is a clever promotional effort Ikea Japan dreamed up along with Wieden Kennedy Tokyo. The shark, Blåhaj, is a human-sized, talking version of a plush toy that’s available in Ikea stores. As explained in a reality-TV series, he’s found a great small space in central Tokyo and worked with Ikea interior designers to outfit it with useful and stylish furnishings suitable for small spaces. You can watch the whole series here. The ‘Grand reveal’ episode (below) shows the most detail of the apartment.
As weird as it might be to listen to a fictional talking animal, the offer Blåhaj is making is very real. The apartment is listed until December 3 on Tokyo real estate website suumo.jp.
Would-be residents can view the details of the place and submit an application to rent it out at the ‘Tiny Homes’ page on Ikea’s website. Blåhaj is also appearing in an office built into Ikea stores in Harajuku, Shinjuku and Shibuya. Interested renters can see a replica of the tiny apartment and submit an application there, too. 
Source: Ikea, Youtube, Campaign Asia
