Performics.Resultrix has won the digital mandate of NIIT.
NIIT has awarded its digital mandate with Performics.Resultrix. The business was won as part of a pitch against leading agencies.
Confirming the development, Mayoori Kango, managing director, Performics.Resultrix, said, “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.”
Kshitij Jain, vice president- marketing, Global Retail Business, added, “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. ~95% of our consumers are online and ~85% research online before taking a decision. A large part of them are also adopting e-learning with us, especially in the Working Pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.
Resultrix, founded in 2008, employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency provides a full suite of services including search engine optimization, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing, with a differentiated set of performance-based business models. It was acquired by Publicis Groupe in August 2012. Performics is the performance marketing arm of Publicis.