It is Oppo’s Valentine’s Day gift.
Commenting on this new launch, Will Yang, brand director, OPPO India, said, “It brings us immense pleasure to offer our consumers another special that will enable them to capture special moments spent with loved ones. OPPO as a brand is focused on the youth and always innovates its marketing and product strategies to offer unique experiences. The OPPO F5 Sidharth Limited Edition, a blend of innovation and technology, is an effort in that direction. We are extremely happy to collaborate with Sidharth Malhotra and bring the youth something unique, stylish and fun.”
Excited to offer his fans something special this Valentine’s season, Sidharth Malhotra, OPPO’s Brand Ambassador, said, “I am thankful to OPPO for giving me this opportunity to offer my fans an extension of my personality. Blue is one of my favorite colors and I have been working very closely with the OPPO team to integrate it in the limited- edition phone making it look aesthetically appealing. I am confident that with OPPO F5’s artificial intelligence technology and the classy design, it will become a favourite amongst the youth.” He plays the living, breathing version of Oppo.
Directed by ‘Aashiqui 2’ fame film-maker Mohit Suri, it features actors Sidharth Malhotra and Kriti Kharbanda in lead roles. It is produced by Enormous Brands.
“I think more than the merits or otherwise, of this specific creative storyline, what needs a discourse is the content strategy,” informs Ashish Khazanchi, managing partner, Enormous, when questioned about the returns which the brand could yield from the video. He adds, “We’ll actually see more such (over ten-minute-long) mini-featurettes evolving in the coming days.”
The video has garnered over 17 million views on YouTube in a short span.