Zee Entertainment Enterprises Limited launched its OTT platform, ZEE5, with a music video.
The music video has been conceptualised and executed by BBH India. The key insight behind this campaign is our love for local languages as Indians and that there is nothing like the feel of your own language from lullabies to abuses.
Composed by Amit Trivedi and directed by Dangal fame Nitesh Tiwari, the brand anthem #Apni Bhasha Mein Feel Hai also has a rap by Badshah. Two versions of the same have been created, one catering to the North region and the second one catering to the South region. The lyrics have been penned by noted lyricist Amitabh Bhattacharya.
The music is catchy and rhythmic.
The app is now available for download for Android and iOS users. Additionally, ZEE5 will also be available across Amazon Fire TV Stick, Chromecast and on www.zee5.com. The new OTT platform is currently available in India and will roll out in global markets over the next three months.
ZEE5 will present a huge lineup of originals, Indian and International TV shows and movies, LIVE TV and content on Health and Lifestyle
Viewers can watch content in 12 languages. They can choose from English, Hindi, Gujarati, Marathi, Bengali, Malayalam, Tamil, Telugu, Kannada, Bhojpuri, Oriya and Punjabi. They can also select the display language from 11 options to a language of their choice.
There’s also a voice search option using which the viewers can search and find the movies, shows etc of their choice easily.
