50% of TV viewers will be on Mobile by 2020: Ericsson

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An Ericsson Study has found that 50 percent of all TV viewing will be done on mobile screens, including smart phones, tablets and laptops within the next three years. Half of this will be dominated by smart phones alone.

The findings were a part of Ericsson’s Consumer Lab TV and Media Report.

Among other key findings, the report also stated that linear and video on demand (VOD) viewing will be almost equal in just three years. Further, consumer interest in VR will lead to one in three people using the technology by 2020.

Time spent watching TV and video content has reached an all-time high of 30 hours a week, including active viewing of scheduled linear TV, live and on-demand internet services, downloaded and recorded content, as well as DVD and Blu-ray. However, close to 60 percent of viewers now prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50 percent since 2010, the study pointed out.

Anders Erlandsson, Senior Advisor, Ericsson ConsumerLab, said, “We can see that consumers are not only watching more video but also changing how and when they do so. This is also shown through the continued growth of mobile viewing, which has been a booming trend since 2010.”

According to the report, portability is also becoming increasingly important factor, with more than a third of consumers wanting access to content when abroad.

It also noted that content discover challenges still persist, with 1 in 8 consumers believing that they will get lost in the vast amount of available content in the future.

On the VR front, the report indicated that cheaper hardware is critical for the industry to progress. Close to 55 percent of consumers planning to get VR devices wished that the headsets were cheaper, while half wanted more immersive content to be available.

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